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<pre><font size="3">拝啓 時下ますますご清栄のこととお慶び申し上げます。
さて,第147回地域科学ワークショップを,下記の通り開催する運びとなりまし
たのでご案内申し上げます。ご多忙中とは存じますが,是非ご出席ください。
記
日 時:2016年5月27日(金)16:30~18:00
場 所:東北大学 情報科学研究科新棟412号室
</font><font size="3">報 告 者:<font face="Times New Roman">佐藤 公敏 (尚絅学院大学)</font></font><font face="Times New Roman"><b><span style="font-size: 12pt;"><span lang="EN-US"><o:p></o:p></span></span></b></font><pre><font face="Times New Roman">タ イ ト ル:</font><span style="font-size:14.0pt;font-family:
"Times New Roman",serif;mso-font-kerning:0pt" lang="EN-US"><font face="Times New Roman"> </font>VEBLENESQUE EXTERNALITY, CONSPICUOUS
CONSUMPTION AND BRAND LOYALTY AS ADDICTIONS<o:p></o:p></span></pre></pre>
<pre><pre>アブストラクト:<pre><font size="+1"><span style="font-size:12.0pt;font-family:
"Times New Roman",serif;mso-font-kerning:0pt" lang="EN-US">A century passed since Thorstein Veblen published his renowned book entitled,
The Theory of Leisure Class: An Economic Study of Institutions. The theme of this paper
is to revive his unique theory with respect to the theories and concepts
à la Gorman-Lancaster-Sen. It is shown that the attributes/functionings theory is useful
to explain both the Veblen.s consumption externality and Liebenstein.s snob
and bandwagon e¤ects in a more satisfactory way. Brand loyalty and conspicuous
consumption are regarded as “impelled addictions”. We have shown that brand loyalists'
demand can be manipulated by brand makers.<o:p></o:p></span></font>
〒980-8579 仙台市青葉区荒巻字青葉6-3-09
         東北大学大学院情報科学研究科棟(青葉山)
        
世話人:安藤朝夫、曽道智、河野達仁、伊藤亮、張陽、横井渉央
TEL: 022-795-4503
<a moz-do-not-send="true" class="moz-txt-link-abbreviated" href="mailto:zhang@se.si.tohoku.ac.jp">zhang@se.is.tohoku.ac.jp</a></pre></pre></pre>
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